Turn Browsers into Buyers.
Traffic is vanity; conversion is sanity. We build high-performance stores designed to maximise Average Order Value and bottom-line revenue.
Most Ecommerce Stores Leak Revenue
Most visitors to most online stores leave without buying. We find the leaks, slow pages, confusing navigation and weak product pages, and fix them.
What We Deliver
Shopify & Shopify Plus
We build bespoke Liquid themes that break the mould of generic templates. From headless Shopify builds to complex app integrations with Yotpo, Klaviyo, and ReCharge.
WooCommerce Development
For brands that need total control. We build custom plugins to handle complex shipping logic, product customisation, and B2B pricing that off-the-shelf platforms cannot.
Conversion Rate Optimisation
We use heatmaps, session recordings, and A/B testing to systematically identify and fix the points in your funnel where revenue is leaking.
Product Feed Optimisation
We optimise your Google Merchant Center feed — titles, descriptions, GTINs, images — to dominate the Shopping carousel and drive qualified traffic.
Email & Retention Marketing
We build automated flows in Klaviyo for abandoned cart, post-purchase, win-back, and VIP sequences — turning one-time buyers into loyal customers.
Speed & Core Web Vitals
Speed is money: [Deloitte's Milliseconds Make Millions study](https://www.deloitte.com/ie/en/services/consulting/research/milliseconds-make-millions.html), commissioned by Google, found a 0.1 second improvement in mobile site speed lifted retail conversions by 8.4%. We optimise images, code and hosting for fast load times that satisfy both shoppers and Google.
Why Woof?
Development + Marketing in One Team
Most suppliers are either developers or marketers. We are both. Technical and commercial decisions are made by the same people, so they line up from day one.
Data-Driven, Not Opinion-Driven
Every design and UX decision is validated with data. We don't guess what works — we test it.
Platform Agnostic
We recommend the right platform for your specific needs — not the one that earns us the highest referral fee.
Post-Launch Support
We don't disappear after launch. Our retainer clients get ongoing development, optimisation, and strategic support.
Frequently Asked Questions
Which ecommerce platform do you recommend?
It depends on your needs. Shopify is ideal for most direct-to-consumer brands. WooCommerce suits businesses needing deep customisation or B2B pricing. We'll recommend the right fit after understanding your requirements.
How long does an ecommerce build take?
A custom Shopify build typically takes 6-10 weeks. WooCommerce projects with complex integrations can take 10-16 weeks. We provide detailed project timelines before any work begins.
Do you offer ongoing support after launch?
Yes. We offer monthly retainer packages covering ongoing development, CRO testing, and platform maintenance.
How We Do It
The Conversion-First Design Process
We design every ecommerce store around the customer journey, not just aesthetics.
The Three Pillars of Ecommerce Conversion
1. Speed — Sub-2-second load times are non-negotiable. We compress images, defer scripts, and leverage CDN infrastructure to deliver pages instantly.
2. Trust — Customers won't buy from a brand they don't trust. We implement trust signals — verified reviews, security badges, clear returns policies — at every critical decision point.
3. Clarity — Every page has one job. Product pages sell. Cart pages reassure. Checkout pages remove friction. We design with that hierarchy in mind.
Integration with Paid Media
A great store needs traffic. We align your product data feed directly with Google Shopping and Meta Dynamic Product Ads to ensure retargeting works perfectly — showing the exact products a visitor viewed, at the exact right moment.
Case Study
See how we generated £90k at 646% ROAS
Read how we delivered real results for a real client using this exact approach.
Client Results
Don't Take Our Word for It
“You reckon these are bots as there are so many enquiries? … They all look legit. Mental! Amazing work!”
“Cost per lead nearly halved and volume doubled — we didn't think that was possible. Genuinely the best PPC team we've worked with.”
“646% ROAS in three months. They turned a wasteful account into a proper profit engine — fast.”
“I couldn't have asked for a better and more cost-efficient service. Thank you so much.”
“Not a template, not a bodge — a proper build that actually converts. The organic growth on top has been a brilliant bonus.”
“On time, on budget, and £25k in sales within three weeks of launch. They get the commercial side, not just the tech.”
Ready to See Results?
Let's talk about your goals and build a strategy that delivers. No fluff, just results.