£90k Revenue at 646% ROAS
Accent Clothing — £90.3k revenue in a 3-month sprint
“Transformed a wasteful ad account into a consistent profit engine.”
The Challenge
Accent Clothing's paid search performance was inefficient, suffering from high CPAs and wasted budget on irrelevant terms. They needed a rigorous testing framework to scale revenue profitably over a 3-month sprint.
The Strategy
Forensic Audit: We eliminated spend on irrelevant search terms and poor-performing products, re-focusing budget entirely on high-margin best-sellers.
Feed Optimisation: We overhauled product data in Google Merchant Center for maximum visibility in the Shopping carousel — better titles, accurate GTINs, optimised images.
Target CPA Bidding: We switched to a strict Target CPA model to ensure customer acquisition costs never exceeded the profitable threshold.
The Results
A complete account rebuild delivered results within the first billing cycle.
- £90.3k Revenue generated directly from paid search
- 646% ROAS — a highly efficient return on every pound managed
- 446 Conversions from £14k managed spend
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