Marketing Automation That Nurtures Leads While You Work.
Most automation platforms are paid for and barely used. We set up HubSpot, Pardot and CRM workflows that follow up every lead, score the ones worth a call, and show you what each campaign is worth.
The Expensive Platform Nobody Finished Setting Up
The pattern is familiar: a business buys HubSpot or Pardot, imports a contact list, sends a few newsletters, and never gets further. Leads arrive from the website and sit untouched for days. Sales and marketing argue about lead quality because nobody defined it. The licence renews every year. We finish the setup, connect it to your sales process, and make it earn its keep.
What We Deliver
Automation Audit and Roadmap
We map every route a lead takes from first visit to closed deal, find where leads leak, and agree a short list of workflows that will make the biggest difference first. You get a plan with the order of work and what each step is for.
Lead Nurture Workflows
Email sequences triggered by what a contact actually does: the page they visited, the guide they downloaded, the form they filled in. Each sequence has one job, one measure of success, and an exit when the contact replies or books.
Lead Scoring and Sales Handover
A scoring model built with your sales team, not for them, so a marketing-qualified lead means the same thing to everyone. Hot leads reach the right person automatically, with the context of what the contact has read and done.
CRM Integration and Data Hygiene
HubSpot, Pardot and Salesforce connected to your website forms, booking tools and sales pipeline, with deduplication, consistent fields and consent recorded properly under UK GDPR.
Lifecycle and Retention Campaigns
Onboarding sequences for new customers, renewal reminders, win-back campaigns for lapsed accounts and review requests, so the automation keeps working after the first sale.
Reporting That Ties to Revenue
Dashboards that show pipeline and revenue by campaign and by source, not open rates. If a workflow cannot be tied to a commercial outcome, we question whether it should exist.
Why Woof?
Two Marketing Directors, Not a Platform Reseller
We are not paid by any software vendor. We recommend the platform that fits your sales process and budget, and we have set up and run HubSpot and Pardot inside B2B businesses ourselves.
Built Around Your Sales Process
Automation fails when it is designed in isolation. We work with whoever closes the deals so handovers, scoring and follow-ups match how your business actually sells.
Measured on Pipeline
Every workflow is tied to a commercial outcome. You see what the automation generates, not just what it sends.
Direct Access
You work with the people doing the setup. No account managers, no hand-offs, no junior staff learning on your account.
Frequently Asked Questions
Which marketing automation platform should a UK B2B business use?
It depends on your CRM, your sales cycle and your budget. HubSpot suits most small and mid-sized B2B businesses because marketing, sales and the CRM live in one place. Pardot (Account Engagement) makes sense if you already run Salesforce. We will tell you if a simpler tool would do the job.
How long does a marketing automation setup take?
A focused first phase, covering the audit, CRM connection, lead capture and the first two or three nurture workflows, typically takes four to eight weeks. The timing depends on how clean your contact data is and how quickly decisions get made on your side.
Can you fix a HubSpot or Pardot account we already have?
Yes. Most of our automation work starts with an existing account that was never finished. We audit what is there, keep what works, and rebuild the rest around your current sales process.
Is marketing automation GDPR compliant?
It can be, if consent and lawful basis are recorded for every contact and your sequences respect unsubscribes and preferences. We set this up as part of the build and document how each list was obtained.
How We Do It
How We Set Up Marketing Automation
Every engagement follows the same four stages, whether we are starting from an empty account or rescuing one that has been half-built.
1. Map the Journey
We trace how a lead moves from first visit to closed deal today: which forms they fill in, who sees the enquiry, how long it waits, and where it goes next. Most of the gains come from closing the gaps this reveals.
2. Connect the Data
Website forms, booking tools, your CRM and your email platform are connected so every contact has one record. We clean duplicates, standardise fields and record consent so your lists are usable and lawful.
3. Build the Workflows
We build nurture sequences, lead scoring and sales handovers in order of commercial impact, test each one with real contacts, and switch them on one at a time so problems are easy to trace.
4. Measure and Refine
Dashboards report pipeline and revenue by workflow and by source. Each month we keep what is working, fix what is not, and retire sequences that no longer earn their place.
Platforms We Work With
- HubSpot – Marketing Hub, Sales Hub and the CRM
- Salesforce Pardot (Account Engagement) – for Salesforce-led sales teams
- Brevo and Mailchimp – when a lighter email platform is the right fit
- Zapier and Make – connecting the tools in between
Who This Is For
Marketing automation pays off when you have a sales cycle longer than a single visit: B2B services, software, manufacturing, professional services and considered-purchase ecommerce. If your customers buy on impulse from a single page, we will say so and point you at conversion rate optimisation instead.
Case Study
See how an email list built from zero generated £150k of pipeline
Read how we delivered real results for a real client using this exact approach.
Client Results
Don't Take Our Word for It
“You reckon these are bots as there are so many enquiries? … They all look legit. Mental! Amazing work!”
“Cost per lead nearly halved and volume doubled — we didn't think that was possible. Genuinely the best PPC team we've worked with.”
“646% ROAS in three months. They turned a wasteful account into a proper profit engine — fast.”
“Over 1,000% ROAS — it still sounds unreal when I say it. Best marketing decision we've made, full stop.”
“Not a template, not a bodge — a proper build that actually converts. The organic growth on top has been a brilliant bonus.”
“On time, on budget, and £25k in sales within three weeks of launch. They get the commercial side, not just the tech.”
Ready to See Results?
Let's talk about your goals and build a strategy that delivers. No fluff, just results.