Get People Talking About Your Brand.
We turn your brand into a news story, securing placements in top-tier national and industry press that build authority and drive rankings.
Why Traditional Link Building Is Dead
Google gives little weight to directory links and link exchanges, and its spam policies warn against buying them. To rank for competitive terms you need links that journalists and editors chose to give you. That is what digital PR earns.
What We Deliver
Newsjacking
We watch the news in your sector. When a relevant story breaks, we pitch your founder or an expert from your team as a commentator within hours, while journalists are still looking for quotes.
Data-Led Campaigns
Journalists love unique data. We conduct proprietary surveys or scrape public datasets to create State of the Industry reports, pitching exclusive findings that cite you as the source.
Thought Leadership
We ghostwrite op-eds and feature articles for your leadership team, positioning them as the go-to experts in your field.
Reactive PR
Using HARO and journalist request platforms, we respond rapidly to media requests — securing earned coverage without paid placements.
Influencer & Blogger Outreach
We identify and build genuine relationships with relevant bloggers and micro-influencers in your sector for sustainable, high-quality link acquisition.
Brand Monitoring & Reclamation
We track every mention of your brand online and convert unlinked mentions into followed backlinks — free authority you're currently leaving on the table.
Why Woof?
The SEO Impact Is Huge
Digital PR is the fuel for your SEO campaign. Without high-authority backlinks, your site hits a glass ceiling in competitive rankings. We break that ceiling.
Tier-1 Relationships
We pitch national desks and trade titles directly, with the angle, data and quotes a journalist needs to run the story. Our digital PR case study shows links earned in The Sun, the Mirror and the Daily Express.
Quality Over Quantity
We target placements on established, relevant publications. No link farms, no paid placements dressed up as editorial, nothing that could harm your profile.
Full Transparency
You see every pitch we send, every placement we secure. Full monthly reporting with DA scores, traffic estimates, and SEO impact.
Frequently Asked Questions
How many links can I expect per month?
It depends on the campaign and your industry. Typically 3-8 high-quality placements per month, though news-driven campaigns can spike significantly higher.
Can you guarantee placements in specific publications?
We cannot guarantee specific publications — editorial decisions rest with journalists. We can target specific outlet tiers and have strong relationships with key desks.
How does Digital PR differ from traditional PR?
Traditional PR focuses on brand awareness and offline coverage. Digital PR is designed specifically to generate followed backlinks from high-DA websites, with a direct measurable impact on SEO rankings.
How We Do It
The Newsroom Tactics That Actually Work
Newsjacking at Speed
The window for newsjacking is short, often just hours. We monitor the news in your sector and can have a pitch in a journalist's inbox the same morning a story breaks.
Our results: links earned in The Sun, the Mirror and the Daily Express for a travel and finance brand. The detail is in our digital PR case study.
The Data Campaign Blueprint
1. Identify a knowledge gap in your industry that journalists and readers want filled 2. Commission or mine data — a survey of 1,000 respondents, or a public dataset analysis 3. Package findings into a compelling, shareable report 4. Pitch exclusively to target tier-1 publications first, then cascade down
The result: your brand becomes the cited source. Other sites link to you. Your authority compounds.
Case Study
How we secured links in The Sun, Mirror & Express
Read how we delivered real results for a real client using this exact approach.
Client Results
Don't Take Our Word for It
“You reckon these are bots as there are so many enquiries? … They all look legit. Mental! Amazing work!”
“Cost per lead nearly halved and volume doubled — we didn't think that was possible. Genuinely the best PPC team we've worked with.”
“646% ROAS in three months. They turned a wasteful account into a proper profit engine — fast.”
“I couldn't have asked for a better and more cost-efficient service. Thank you so much.”
“Not a template, not a bodge — a proper build that actually converts. The organic growth on top has been a brilliant bonus.”
“On time, on budget, and £25k in sales within three weeks of launch. They get the commercial side, not just the tech.”
Ready to See Results?
Let's talk about your goals and build a strategy that delivers. No fluff, just results.