Pay for Performance, Not Promises.
Every click costs money. We ensure every penny of your budget works hard to bring in qualified leads and real revenue.
Why Most PPC Campaigns Fail
Many agencies set up a campaign and check it once a month. That burns budget. At Woof Design, we log in daily. We obsess over Quality Score — because a higher score means you pay less per click than your competitors.
What We Deliver
Google Search Ads
We build Single Keyword Ad Groups (SKAGs) for maximum relevance. If a user searches for a specific product, they see an ad for exactly that — not a generic category page.
Performance Max Campaigns
We architect P-Max campaigns with custom intent signals and audience segmentation, giving Google's AI the right data to spend your budget efficiently across all channels.
Google Shopping
For retail brands, the battle is won in the carousel. We optimise your product feed titles, GTINs, and images to dominate visual search results.
Bing & Microsoft Ads
Often overlooked but highly profitable. Bing users have higher disposable income and face less competition. We help you tap into this blue ocean.
Remarketing & Retargeting
97% of visitors don't convert first time. We build intelligent remarketing funnels that re-engage warm audiences with tailored messaging.
Landing Page Optimisation
We don't just drive traffic — we convert it. Our CRO experts build and test dedicated landing pages that turn clicks into customers.
Why Woof?
Profit-First Reporting
We don't report on Clicks or Impressions. We report on CPA and ROAS. If a keyword brings traffic but no sales, we kill it — ruthlessly.
Daily Account Management
Our team logs into your account every day. We spot wasted spend before it accumulates and react to market shifts in real time.
No Long-Term Lock-In
We earn your business every month. Our contracts are rolling because we're confident in our results.
Cross-Channel Alignment
We align your PPC strategy with SEO and Social to create a unified, reinforcing digital presence.
Frequently Asked Questions
What budget do I need to start?
We typically work with ad budgets from £2,000/month upwards. Below this threshold, the data volume needed to optimise effectively is too low.
How quickly will I see results?
Paid search can drive results from day one. However, we typically need 4-6 weeks to gather enough data to optimise campaigns to peak performance.
Do you charge a percentage of ad spend?
We charge a flat monthly management fee, not a percentage. This means our incentives are aligned with your performance, not your spend.
How We Do It
The Profit-First Approach
We don't measure success in vanity metrics. Every campaign is built around a single question: what is the cost of acquiring a customer, and is it profitable?
Performance Max Architecture
P-Max is Google's most powerful campaign type — but also the most dangerous without proper setup. We feed the algorithm:
- Custom Intent Signals based on competitor searches and high-value keywords
- Audience Segmentation by customer lifetime value
- Asset Group Strategy that matches creative to funnel stage
Negative Keyword Filtering
One of the biggest budget leaks in Google Ads is irrelevant traffic. We build comprehensive negative keyword lists from day one, ensuring your budget is laser-focused on buyers, not browsers.
Case Study
See how we achieved 1,072% ROAS for Nightspace
Read how we delivered real results for a real client using this exact approach.
Client Results
Don't Take Our Word for It
“Cost per lead nearly halved and volume doubled — we didn't think that was possible. Genuinely the best PPC team we've worked with.”
“646% ROAS in three months. They turned a wasteful account into a proper profit engine — fast.”
“Over 1,000% ROAS — it still sounds unreal when I say it. Best marketing decision we've made, full stop.”
“Not a template, not a bodge — a proper build that actually converts. The organic growth on top has been a brilliant bonus.”
“On time, on budget, and £25k in sales within three weeks of launch. They get the commercial side, not just the tech.”
Ready to See Results?
Let's talk about your goals and build a strategy that delivers. No fluff, just results.