B2B Marketing That Fills the Pipeline.
Long sales cycles, several decision-makers and a product that takes explaining. We have spent our careers marketing exactly that, and we now do it with AI doing the heavy lifting.
Activity Is Not Pipeline
Most B2B marketing is busy rather than effective: a blog nobody reads, LinkedIn posts that get likes from colleagues, and a trade show stand that produces a bag of business cards. The sales team does not trust the leads and the board does not trust the numbers. We start from the pipeline you need and work backwards to the marketing that will produce it.
What We Deliver
B2B Marketing Strategy
A plan built on who buys from you, why they buy, and how they research before they call. We define the ideal customer profile, the buying committee and the messages for each role, then choose the channels that reach them.
Lead Generation
Search, paid media, LinkedIn and email working together to produce enquiries from the right companies. Every lead is tracked from first click to closed deal so you know which channel pays.
Account-Based Marketing
For businesses that win on a small number of large accounts: a named target list, research on each account, and coordinated outreach across advertising, content and sales so the whole buying committee hears the same story.
Content That Sells, Not Fills
Guides, comparison pages, case studies and sales enablement material written for the questions buyers ask at each stage, and the questions sales get asked on calls.
LinkedIn and Paid Social
Campaigns targeted by job title, company size and industry, with landing pages and follow-up built to convert interest into a conversation. See our [PPC and paid media](/services/ppc-paid-ads) service for the detail.
Pipeline Reporting
Dashboards that connect marketing activity to opportunities and revenue in your CRM, so marketing is judged on what it contributes to the pipeline.
Why Woof?
44 Years of B2B Experience
Bobby Turner and Steve Holmes have run marketing for manufacturers, professional services firms, SaaS companies and ecommerce businesses. You get the people who have done it, not a team learning on your account.
AI Where It Helps
We use AI to research accounts, draft and test messaging, and analyse pipeline data faster than a team could by hand. Judgement and strategy stay with us.
Honest About What Works
If a channel is not producing pipeline, we stop it. We would rather lose a line on the invoice than keep spending your budget on something we cannot defend.
Direct Access
Two freelance marketing directors. No account managers between you and the people doing the work.
Frequently Asked Questions
What does a B2B marketing consultant do?
A B2B marketing consultant sets the strategy, chooses the channels and oversees the campaigns that bring in business customers. We work either as your outsourced marketing director, running the whole function, or alongside an in-house team on specific channels such as lead generation or ABM.
How is B2B marketing different from B2C?
Several people usually share a B2B buying decision, the sales cycle runs over weeks or months, and the buyer researches heavily before talking to anyone. That changes everything: the content has to answer detailed questions, the targeting has to reach a whole buying committee, and success is measured in pipeline rather than sales on the day.
How long before B2B marketing shows results?
Paid channels can produce enquiries within weeks. Search and content take months to build but keep working after you stop paying for them. We set targets per channel at the start and report against them every month.
Do you work with businesses outside Leeds?
Yes. We are based in Leeds and meet clients across Yorkshire, and we work remotely with businesses anywhere in the UK.
How We Do It
How We Work
1. Understand the Buyer
We interview your sales team and, where possible, your customers, to understand who is involved in a purchase, what triggers it, and what nearly stops it. This is the foundation of everything that follows.
2. Build the Plan
We agree the pipeline the business needs, the accounts and segments most likely to deliver it, and the channels that reach them. The plan fits your budget and your sales capacity rather than an ideal world.
3. Run the Channels
Search, paid media, LinkedIn, email and content run as one programme with shared messaging and shared measurement. Our SEO, PPC and marketing automation services plug in where they are needed.
4. Report on Pipeline
Monthly reporting shows enquiries, opportunities and revenue by channel, taken from your CRM rather than from the advertising platforms' own dashboards.
Sectors We Know
Manufacturing and engineering, professional services, software and SaaS, and B2B ecommerce. Our case studies show the detail.
Case Study
See how RCA-UK took £25k in the three weeks after launch
Read how we delivered real results for a real client using this exact approach.
Client Results
Don't Take Our Word for It
“You reckon these are bots as there are so many enquiries? … They all look legit. Mental! Amazing work!”
“Cost per lead nearly halved and volume doubled — we didn't think that was possible. Genuinely the best PPC team we've worked with.”
“646% ROAS in three months. They turned a wasteful account into a proper profit engine — fast.”
“Over 1,000% ROAS — it still sounds unreal when I say it. Best marketing decision we've made, full stop.”
“Not a template, not a bodge — a proper build that actually converts. The organic growth on top has been a brilliant bonus.”
“On time, on budget, and £25k in sales within three weeks of launch. They get the commercial side, not just the tech.”
Ready to See Results?
Let's talk about your goals and build a strategy that delivers. No fluff, just results.