-46% CPA & 2x Lead Volume
Zoom Property Buyer — Doubled lead target while cutting cost per acquisition
“Our cost per lead dropped by nearly half while volume doubled — a result we didn't think was possible.”
The Challenge
Operating in a highly competitive property market, Cost Per Lead was spiralling. The goal was to stabilise acquisition costs while increasing volume to feed a growing sales team.
The Strategy
Commercial Pivot: We shifted focus exclusively to high-intent keywords — "sell house fast Leeds," "quick property sale" — rather than broad awareness terms that attracted tyre-kickers.
Dedicated Landing Pages: We deployed conversion-optimised landing pages for each campaign theme, removing all distractions and focussing every page on a single call to action.
Strict Bidding Controls: We implemented cost-control bidding strategies with hard CPA caps, ensuring spend never exceeded profitable acquisition thresholds.
The Results
The pivot to intent-first targeting delivered an almost immediate improvement in both cost and volume.
- -46% CPA — Cost Per Acquisition reduced by nearly half
- 2x Lead Target — Exceeded the lead generation target by 100%
- +50% Conversion Rate — Dramatic uplift driven by purpose-built landing pages
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