108 Reviews, One Website, Live in 3 Days
TSPD Plumbing — From Facebook-only to a 24-page site and a rebuilt Google profile in a week
The Challenge
Tom runs TSPD Plumbing, a one-man plumbing and drainage business in Yeadon covering Leeds, Bradford and Harrogate. His reputation was excellent but scattered: 80 five-star reviews on MyBuilder, 28 recommendations on Facebook, and a handful on Google. There was no website, so anyone searching for a plumber found his competitors first, and the reviews that should have been winning him work were spread across three platforms most customers never check.
His Google Business Profile also needed work. The business name was formatted inconsistently, and the listing showed his home address publicly.
The Strategy
One home for every review: We pulled all of Tom's genuine reviews, 79 from MyBuilder, 27 from Facebook and 2 from his own flyers, onto a single searchable reviews page, word for word. Customers see 108 real voices the moment they land.
A page for every job and every area: Each service (emergency call-outs, leak detection, blocked drains, outside taps, soil stack replacement and more) and each area he covers got its own page, giving Google 24 specific pages to rank for searches like "plumber Yeadon" instead of one general homepage.
Built for phones and emergencies: A sticky call bar, click-to-call and WhatsApp buttons, and a short enquiry form that goes straight to Tom's inbox. Most plumbing searches happen on a phone, often in a hurry.
Google Business Profile rebuilt: We fixed the business name, hid the home address so it runs as a service-area business, added 20 service areas and 8 services, and linked the profile to the new site.
Tracking from day one: Google Analytics records every call tap, WhatsApp tap and form enquiry, so Tom can see what's working instead of guessing.
The Results
TSPD went from build to live in three days, with no ad spend.
- Live in 3 days: built on 24 September 2026 and launched on 27 September
- 108 genuine reviews on one page, from MyBuilder, Facebook and his flyers
- Google reviews up from 8 to 14 in the first nine days after launch (28 September to 6 October), all five stars
- Found on Google straight away: "TSPD Plumbing" is the site's top search term, and the site has averaged position 2.2 on Google since launch
- 7 tracked enquiry actions in the first week: 1 website form enquiry and 6 taps on the call or WhatsApp buttons, all with no ad spend
The site is brand new, so the long-term local rankings are still building. We'll update this case study as the figures come in.
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