+106% Transactions via Technical SEO
Accent Clothing — +91% revenue growth to £138k
“Doubled our order volume and nearly doubled revenue in a single period.”
The Challenge
Despite strong product lines, mobile performance was a bottleneck. Slow load times were hurting both organic rankings (Core Web Vitals) and user experience, leading directly to lost revenue.
The Strategy
Mobile-First Speed Sprint: We executed a technical roadmap to compress images, defer off-screen rendering, and minify code — targeting the specific Core Web Vital signals Google uses for ranking.
UX Alignment: We ensured faster load times translated into a smoother checkout flow, reducing friction at the point of purchase.
On-Page Content Strategy: Implemented targeted content across category pages to capture long-tail fashion search demand that competitors were missing.
The Results
Speed improvements compound over time — this campaign delivered results that kept growing after the technical work was complete.
- +91% Revenue Growth — scaled to £138k vs £72k in the previous period
- +106% Transactions — doubled order volume (246 vs 119 orders)
- +48% Conversion Rate — lifted e-commerce CVR from 0.50% to 0.74%
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