1,072% ROAS with Performance Max
Nightspace — £49.6k revenue from £4.63k spend
“Generated £49.6k in Conversion Value from a lean £4.63k spend.”
The Challenge
Nightspace needed to scale revenue without eroding profitability. In a competitive homeware market, generic catch-all campaigns were wasting budget on low-margin items. The goal was to identify high-value customer segments and maximise Return on Ad Spend (ROAS).
The Strategy
We moved away from letting Google guess.
P-Max Architecture: We segmented campaigns by product margin and best-sellers to ensure budget was prioritised for products with the highest conversion probability.
Custom Intent Signals: We fed the algorithm data on users searching for specific competitor names and exact-match keywords (e.g., "luxury velvet sofa" vs "sofas").
Landing Page Optimisation: We stopped sending traffic to generic collection pages. We built dedicated product pages with trust signals — reviews above the fold — and simplified mobile checkout flows.
The Results
A single-sprint campaign that delivered results our client described as "beyond anything we'd seen from a previous agency."
- 1,072% ROAS — A 10.7x return on every pound spent
- £49.6k Revenue generated from just £4.63k in ad spend
- 256 High-Value Conversions delivered in a single sprint
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